How to get your custom website pages ranked by search

How to get your custom website pages ranked by search engines for the keywords you want to focus on.

Keyword importance

            - Focus on keywords that will close deals.  General keywords like ‘mortgage’ or ‘mortgage calculator’ is too broad for a local broker in Wichita, Kansas to try and dominate and drive traffic from.  Using a tool like WordTracker will give you an idea of focused keywords you should be eyeing as money keywords for your business.  (Ie “Local Wichita mortgage broker.”  These types of keyword phases are focused mortgage buyers looking in the area you do business. 

Below if a list of take ways you can do for your custom web pages to help it rank higher

1. Title tag – Title tags are the most important ranking factor on your page. 
1. The closer your targeted keyword is to the beginning of the title tag the better off. 
2. Your keywords should be grouped together as you think people with search for them.
3. The more times it is used (not over used) in the title the better.  Ie. “Local Wichita mortgage broker – In the Wichita mortgage broker business since 1985”
2. Keywords in Headers
1. In your custom pages, placing your keywords you are focusing on in H1 is an effective way to increase rankings.  Every search engine, especially Yahoo!, reacts favorability to this type of strategy.
3. Keywords in your customer page content
1. Its important to have page content that uses your focused keywords.  “Are you looking for an honest local mortgage broker in Wichita, Kansas?”  Here you cover your keyword phrase search but also, as you know, people can type in haphazard search phrases (“honest mortgage broker in Kansas”) and you may score well with this phrase also. 
2. Keyword density is also important for page content.  Be cautious and don’t over use this technique but try and use your keyword phases multiple times on a page.
4. Links on your page
1. On your page you have two types of links.  Internal (linking to your own site) and external (linking to someone elses site).  Both are important and when linking internally use keywords in the link you want them found for.  External link also are good for your site.  You want to link to high PR (PageRank – Google ranking system) or authoritavie sites.  Someone in Witchita Kansas may want to link to a local college as .edu sites often are regarded as a trusted site or possibly link to a site like www.mortgage101.com that has a high PR and is highly educational for there customers.

Theses are just a few of the many different tactics that can be used help your site place higher on search engines for certain search phrases.