1.
http://www.mattcutts.com/blog/dashes-vs-underscores/
Matt
recommends using dashes over underscores to delimit words in urls.
2005.
Google does not algorithmically penalize for dashes in the url despite
the fact that some have raised it as a possible heuristic for spam detection. I
think WordPress pretty much precludes this anyway. 2005.
2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/
Google
takes action on individual instances of spam when they find it, but they focus
on creating better algorithmic solutions. He states that he would not recommend
using sneaky JavaScript redirects because your sites may get nailed in the near
future. 2005.
3. http://www.mattcutts.com/blog/whats-an-update/
Google
updates their index data — including backlinks and PageRank all the time.
However, they export and publish new backlinks and PageRank data approximately
every three months. New backlinks and PageRank are meaningless — it is not
an update. The information is likely already factored in for awhile before
you see it. 2005.
4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/
Hiding
text using similar colors and background colors can actually be worse than using
the same colors. Using “#EEEEEE” instead of solid white on a solid white
background can look worse — as if you’re trying to hide it. I suspect this
is a heuristic for detecting hidden text. 2005.
5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/
If
you sell links, Matt says you should use link condoms. Otherwise your
reputation may fall. I assume this means they will devalue your outbound
links. 2006.
6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Googlebot
can only crawl the free portions that non-subscribed users can access since it
does not log in. Therefore, be sure to excerpt material in the free
version that that offers value. Vanessa Fox. 2006.
7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
If
you must use Flash, you must also make an HTML version available as well. Block
the Flash version from the crawlers with a robots.txt file. Vanessa Fox.
2006.
8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Use
user-friendly URLs like "african-elephants.html," and not
"343432ffsdfsdfdfasffgddddd.html." Dont overdo it either —
african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox.
2006.
9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Assign
unique, descriptive <title> tag and headings to every page. Vanessa Fox.
2006.
10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Minimize
the number of redirects upon hitting a URL. Vanessa Fox. 2006.
11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Minimize
the number of URL parameters — 1-2 parameters if possible. Vanessa Fox.
2006.
12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Don’t
use a parameter named “id=” in a URL for anything other than a session ID.
Otherwise, it may not be included in the index. Vanessa Fox. 2006.
13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Earned-links
are earned and given by choice. Google does consider buying text links for
PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.
14. http://www.mattcutts.com/blog/google-analytics/
Blackhat
SEOs may be leery of using Google for analytics, but regular site owners should
be reassured. Vanessa Fox. 2006.
15. http://www.mattcutts.com/blog/text-link-follow-up/
Google’s
is against selling/buying links, and Matt indicates they are good at spotting
them — both algorithmically and manually. Sites that sell links can lose their
trust in search engines. 2006.
