Below you will find the results of my research regarding the
demographics of NASCAR fans.
NASCAR FANS
Gender distribution
Male 60%
Female 40%
Age distribution
U.S. pop. NASCAR fans
18-34 32% 32%
35-44 21% 26%
45+ 47% 43%
Income distribution
U.S. pop. NASCAR fans
$30-50,000 22% 29%
$50-75,000 18% 22%
$75-100,000 12% 12%
$100,000+ 9% 8%
Regional distribution
U.S. pop. NASCAR fans
Northeast 20% 20%
Midwest 23% 24%
South 35% 38%
West 21% 19%
Ethnic diversity
% of NASCAR fan base (18+):
1999 2002 Trend
Hispanic 3.6% 8.6% +139%
African-American 4.9% 9.1% +86%
Source: NASCAR
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