In the age of fair competition you may find it hard to believe that a search
engine may hinder the appearance of a new website. This is what is currently
believed to be happening on more web servers today. Some programmers have viewed
Google as uncomfortable to rank newer websites until they have proven their
viability to exist for more than a period of “x” months. Thus the term “Sandbox
Effect” applies to the idea that all new websites have their ratings placed in a
holding tank until such time is deemed appropriate before a ranking can
commence.
However the website is not hindered as much as the links that are
reciprocated from other users. Newer links that are created are put on a
“probationary” status until again they pickup in rank from other matured sites
or placed directly by an ad campaign. The idea behind the hindrance is to
prevent a fast ranking to occur on a new website. The usual holding period seems
to be between 90 and 120 days before a site would start obtaining rank from
reciprocal or back linking.
Some advice has been given to have companies you are going to reciprocate
back add your link first to the website. This may help grandfather your site in,
thus reducing the waiting time associated with “new” websites. People have
noticed a 0 page rank when first signing up and receiving a bolstering 7 page
ranking after 4 months. Why the delay? The fact is, that if people realized how
easy it would be to get a high ranking, would that take away the credibility of
the engine. It depends on whom you ask, but it does seem to be happening
frequently to newer subscribers. Do not discontinue back linking, your rank will
eventually appear.
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on
planning, building, promoting and maintaining websites.
