Every day thousands of domains expire and are put back into the pool of
available domains that anybody can register. They can be very important if you are
looking for a quality domain for your online company, or if you want to re-sell
them for profit. But wait! There is another enormous advantage to a domain that was
previously owned -- Instant Traffic!
As I said above, expired domains have all been owned by someone in the past.
Many of these earlier owners built Websites for these domains, advertised them,
registered them with search engines, and even exchanged links with other sites.
All translating into traffic to that domain name.
Now, why would somebody who took the time to do all that work let the domain
expire? It could be one of numerous reasons:
* the author basically lost interest * an online venture ran out of funding *
inferior management of the domain * they couldnt provide the fees
Whatever the reason, it happens. And you can reclaim some of the pointless
traffic and use it to your advantage. You can either point it to your existing
site or use it to jumpstart and add value to a new site.
How do you know if an expired domain has traffic?
While there is no way to gauge the actual quantity of traffic going to an
expired domain, you can find out its link popularity in the major search
engines. This will tell you the number of Web pages listed in a particular
search engine that link to that domain. The more links, the higher link
popularity and the more traffic that domain is getting (in some search engines,
the higher ranking, too).
A free online tool to help you find the link popularity of an individual
domain at five top search engines can be found at http://www.Webofsuccess.com/popularity/popularity.cgi
Another way I just discovered is to use this effective software program
called Popular Domains. Among other features, it allows you to import a list of
expired domains and automatically check the link popularity of each one. To
learn more about it, check out http://www.Webofsuccess.com/domainsweekly/popular.html
As you can see, this can be a cheap way to gain instant traffic to your
site. Be nice, though, and do not abuse this technique, make sure the site you
are transfering traffic to relates to the domain. For example dont register the
expired domain ehairplugs.com just because it has a high link popularity and
then forward the domain to your site about Internet marketing. Other than that
you may use your new domain with built-in traffic however you wish!
